Nest Bedding Packaging

The full suite of Nest Bedding packaging and printed inserts were in need of a cohesive visual identity. From the oversized real estate of a mattress box to the delicate details of product inserts, every surface became an opportunity to communicate the brand’s story. Bold, benefit-driven messaging was used to highlight key features and carry the brand’s whimsical illustration style throughout. The project spanned the full packaging ecosystem, from structural design to the smallest printed detail, all tied together through a consistent brand system and illustration language.

• Packaging Design
• Copywriting & Messaging
• Printed Inserts
• Whimsical Illustration Direction
• Packaging Mechanicals