My background in photography shapes how I see every project. After earning my Bachelor of Arts in Photography from the University of Arizona, I developed an eye for composition and alternative processes that I bring to art direction and photoshoots today.
Great digital campaigns need a strong vision that works everywhere. Cohesive experiences that adapt to each platform while staying true to the brand are key. For SodaStream's Super Bowl campaign, the work included developing style guidelines and executing everything from email support to social content, creating one unified brand story.
Brands need to cut through the noise while staying authentic. Success comes from translating brand identity into social content that feels intentional and distinct. For Get Your Guide, the template systems developed boosted engagement and built real community connection.
