I led end-to-end digital and print production for client Nordstrom's Beauty Road Trip event at their flagship store. We delivered immersive in-store experiences including custom graphic displays, a show-stopping car installation, and a full set build for an influencer-hosted live Q&A. The campaign spanned multiple touchpoints including website promotions, paid advertising, social content, dynamic digital column banners, and oversized wall screen videos. Print deliverables included wayfinding signage, floor graphics, event branding, a custom illustrated map, collectible stamps, and branded giveaway materials.
As the art director for client Nexans, I developed a strategic visual approach for their Innovation Summit campaign that elevated their brand presence across multiple social platforms. Leading up to their annual global event, our targeted creative strategy drove significant follower growth and engagement across all channels while building anticipation and awareness within their industry audience. The campaign not only exceeded our ambitious social media benchmarks but also directly contributed to surpassing the event's attendance goals, demonstrating the power of cohesive visual storytelling in the B2B space.
As head of design on a client engagement with direct-to-consumer mattress brand Nest Bedding, I led brand strategy and execution across all customer touchpoints including social media, email marketing, paid advertising, website, packaging, and out-of-home campaigns. I developed scalable creative systems and brand guidelines that unified applications and campaigns while maintaining consistency, shaped the brand's voice, and contributed to product naming strategy. I transformed email marketing into a revenue powerhouse, growing it from 12% to 30% of total company revenue through strategic campaigns and lifecycle optimization.
