This client has been a longtime partner and a personal favorite, we’ve collaborated for over six years and fully own the brand’s tone of voice and visual style. Beginning with an extensive library of custom iconography, we’ve leaned into playful illustration with a touch of whimsy to stand out in the crowded bedding market. Over the years, our work has spanned social-first creative, paid ads, website design, packaging and inserts, OOH, copywriting, and even product naming explorations.
