Nest Bedding

As head of design on this longtime client engagement, I led brand strategy and execution for direct-to-consumer mattress brand Nest Bedding across every customer touchpoint. Developed scalable creative systems and brand guidelines that unified the brand’s voice and visual identity, shaped product naming strategy, and transformed email marketing from 12% to 30% of total company revenue through strategic campaigns and lifecycle optimization. Over six years of collaboration, we built something distinct in the crowded bedding market, leaning into playful illustration and custom iconography with a touch of whimsy that’s become unmistakably Nest.

• Brand Strategy & Guidelines
• Social-First Creative & Paid Advertising
• Email Marketing
• Website Design
• Packaging & Inserts
• Out-of-Home
• Copywriting & Product Naming