Stonehenge Find A Hood

Created a playful campaign for Stonehenge that paired NYC neighborhoods with dog personalities, each pup styled in its own hood, embodying the character of the “hood” it called home, all to promote pet-friendly apartment rentals across the city. Brought the concept to life everywhere New Yorkers actually look, from street food carts to their inboxes, culminating in a guerilla projection that lit up the side of a building. Results were fully leased buildings.

• Campaign Concept & Visual Language
• Web Banners & Digital Ads
• Email Marketing
• Out-of-Home (OOH)
• Social Content
• Guerilla / Building Projection